Article
The purpose of the research – to obtain information for building effective marketing work for a football club, which will help in finding new corporate clients and increasing income.
Methods and organization of the research. The main methods used in this experiment are content analysis, research into working with ticket programs in the sports market and study of practical solutions. The sources of information were reporting and analytical materials, interviews with specialists and marketers in the field of implementing ticket programs, literary sources, articles on working with marketing products of football leagues and clubs, websites of these structures.
Research results. Based on the results of the work carried out, the main directions and opportunities for increasing income from the implementation of ticket programs of the football club were identified.
Conclusion. To increase income from the implementation of the football club's ticket programs, it is proposed to expand the corporate sales channel and the range of products offered.
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