ANALYSIS AND PROSPECTS FOR THE DEVELOPMENT OF THE RUSSIAN FITNESS INDUSTRY MARKET

The purpose of the research: analysis and determination of the prospects for the development of the Russian market of the fitness industry. 

Research methods and organization. The research was conducted on the basis of the analysis of statistical information, analytical review of the market, publications of experts of the National Fitness Society, Association of Fitness Operators, as well as content analysis of literary sources.

Research results and their discussion. Over the past few years, fitness has become very popular in the world, including Russia. In this regard, the assessment of the development of the Russian fitness industry market allowed to evaluate the current state of the industry. The tendencies and problems of development of the Russian fitness industry market are defined, foreign experience is analyzed, problems are revealed and ways of their decision are offered.

Conclusion. The study has shown that over the past few years in the Russian market of fitness industry there is a high growth in the number of fitness clubs, the positive dynamics of visits to fitness clubs, the level of staffing of fitness clubs is also increasing year by year. However, in the last two years, the situation is exacerbated due to the current socio-economic situation, as a result of which the possibilities of using all the capacities of the fitness industry have been limited. 

• Bikmukhametov R.K., Bikmullina A.R., Nurullin I.F. Fitness clubs as a mean of attracting the adult population to physical education, 2021, vol. 9, no.4, pp. 91-98 (in Russ.) DOI: 10.36028/2308-8826-2021-9-4-91-98
• Gegechkori I.M. The role of economic sanctions in strengthening Russia’s foreign economic security at the present stage // Obrazovaniye. Nauka. Nauchnyye kadry = Education. Science. Scientific personnel. 2022;(1): 130—132. (In Russ.). doi: 10.24411/2073-3305-2022-1-130-132.
• Yenchenko I. V. Modern state of the fitness industry in the Russian Federation / I. V. Yenchenko // Physical Culture. Sport. Tourism. Motor recreation. – 2021. – Vol. 6, No 4. – p. 117-123.
• Kokoshnikov E.A. Ensuring financial and economic stability of the company during the anti-Russian sanctions and the crisis of the Russian economy // Business Strategies. 2022. №1. URL: https://cyberleninka.ru/article/n/obespechenie-finansovo-ekonomicheskoy… (date of reference: 02.05.2022).
• Latov Y.V. National economic security in the historical context // Historical and economic research. 2007. №1. URL: https://cyberleninka.ru/article/n/natsionalnaya-ekonomicheskaya-bezopas… (date of reference: 10.04.2022)
• Lashcheva E. V. Peculiarities of promotion in the market of the fitness industry / E. V. Lashcheva. - Text: electronic // Improvement of humanitarian technologies in the educational space of the university: factors, problems, prospects. 30 years of Ural Federal University Department of Culture and Design: Materials of All-Russian (with international participation) scientific-methodical seminar (Yekaterinburg, 17-19 March 2021). - Yekaterinburg: Ural University Press, 2021. – p. 369-374. URL: http://elar.urfu.ru/handle/10995/105977.
• Russian market of fitness services against the background of sanctions. URL: https://tass.ru/ekonomika/14305421 (access date: 07.04.2022)
• Romanova, T. "What helped fitness clubs to return visitors". URL: https://www.forbes.ru/biznes/426143-demping-i-prazdniki-chto-pomoglo-fi… (accessed 10.02.2022)
• Summary report 1-PC for the Russian Federation 2012-2021 // Official website of the Ministry of Sports of the Russian Federation. URL: https://minsport.gov.ru/sport/physical-culture/statisticheskaya-inf/ (date of access: 07.04.2022)
• Silina E. "What's happening with fitness right now", 2020. URL: https://nationalfitness.ru/wp-content/uploads/2020/11/Konkurentsiya-onl… (date of reference: 25.02.2022).
• Strategy of development of physical culture and sports in the Russian Federation for the period up to 2030, approved by the Government of the Russian Federation on November 24, 2020 N 3081-r.: URL: https://docs.cntd.ru/document/566430492?marker=6580IP (date of reference: 10.02.2022).
• Fitness Industry Statistics 2021-2028 [Market Research]. URL: https://runrepeat.com/fitness-industry (accessed 20.03.2022)
• Gym Mitigation and Survival Act of 2021 (GYMS Act) (H.R. 890/S.1613). Would provide assistance to small and midsize fitness facilities across the country which are struggling to recover from state-ordered closures due to the COVID-19 pandemic. URL: https://hub.ihrsa.org/hubfs/GYMS%20Act%20Bill%20Summary.pdf (accessed 25.03.2022)
• Gym Industry Statistics 2021 [Global Analysis]: URL. https://runrepeat.com/gym-industry-statistics (accessed 20.03.2022)
• Gym, Health & Fitness Clubs in the US - Market Size 2002-2027. URL: https://www.ibisworld.com/industry-statistics/market-size/gym-health-fi… (accessed 20.03.2022)
• International Health, Racquet & Sports club Association. The 2021 IHRSA media report: Part 2. URL: https://hub.ihrsa.org/en/2021-ihrsa-media-report- fall21 (accessed 25.03.2022).
• Gym members in the U.S. in 2019, by age. Statista. URL: https://www.statista.com/statistics/1244806/gym-members-age/ (accessed March 25, 2022).
• The PHIT Act (Personal Health Investment Today) H.R.1679 and S.680. URL: https://phitamerica.org (accessed 25.03.2022)
• World - Gym and Fitness Equipment - Market Analysis.URL: https://www.indexbox.io/store/world-gymnasium-or-athletics-articles-and… FOR CITATION (accessed 20.04.2022)