The purpose of the research is to find out the role of sponsorship inventory in the implementation of sponsorship opportunities by sports organizations.
Methods and organization of the research. The main methods used in this experiment are content analysis and theoretical research. Sources of information were reporting and analytical materials, research articles and professional literature.
Research results. Based on the results of the analysis of the sports sponsorship market, international sports events and sports organizations, the main segments of sponsorship inventory in sports were identified. The opportunities for sponsors’ advertising on sports equipment, in the sports arena and around it, as well as digital opportunities in various sports events were identified.
Conclusion. The main opportunities on the sponsorship inventory were determined, which will increase the number of sponsorship offers and get more profitability from their implementation.
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