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Vol 11 (S) 2023

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ANALYSIS OF ATTENDANCE IN PROFESSIONAL SPORTS LEAGUES IN RUSSIA (0.28 Mb, pdf) Read
Authors:
Gorelikov Valery Afanasevich
Miftakhov Almaz Faridovich
Keywords:
sports marketing
sports leagues
club
sports arena
sports fans
Annotation:

The purpose of the study is to determine attendance in Russia's leading sports leagues and recommend opportunities to increase their sports fans audiences.

Methods and organization of the study. The main methods used in this research are practical research in the field of attendance of Russian sports leagues, content analysis and analysis of the study of theoretical research on sports leagues. The sources of information were reporting and analytical materials, interviews of specialists and marketers in the field of sports marketing, literary sources, articles on work with fans in sports organizations, websites of these structures.

Research results. Based on the results of the practical research, analysis of literature sources, study of the Russian sports league market research, the main indicators of attendance in professional sports leagues were determined and recommendations for sports leagues and clubs to increase attendance at the matches of these tournaments were determined.

Conclusion. Creating quality opportunities for sports fans to attend sporting events is a market necessity for sports leagues and clubs in Russia to maintain their position and opportunities for sustainable development. Understanding the challenges in fan engagement and finding opportunities to expand the sports fans audience in sports arenas will help Russian sports leagues and clubs to realize their commercial potential more effectively, which should lead to greater economic sustainability.

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