Article
The research purpose is to determine the impact of betting companies on Russian sports organizations and their dependence on sponsorship payments, to develop recommendations for balancing income.
Methods and organization of the research. During this study, the following methods were used: the analysis of scientific and methodological literature, content analysis on the Internet and the study of research on the sponsorship market in sports. The sources of information were reporting and analytical materials, interviews with specialists and marketers in the field of sports sponsorship, literary sources, articles on the involvement of betting companies in the sponsorship of sports organizations, the websites of these structures.
Research results. Based on the results of practical research, analysis of literary sources, the study of the Russian bookmaker market and sponsorship in sports, the main players in this market and problems that affect the sustainable financing of sports organizations at the expense of sponsors were identified.
Conclusion. Sports organizations in Russia need to pursue a balanced economic policy to maintain their positions and opportunities to conduct their activities in the sports industry. Understanding the existing imbalances in funding, identifying problems in working with sponsors and solving them will allow sports organizations to restructure their activities and be more sustainable.
- Akhmadiev I.R. Legal regulation of betting activity // Man. Sign. Technique: Collection of articles of the 1st Interdisciplinary Youth Forum with international participation, Samara, December 11, 2020 / Samara Scientific Center of RAS, 2021. – p. 11-14. (in Russ.)
- Gorelikov V.A. Sponsorship in sport: textbook. M.: «Synergy» university, 2020. – p. 128. (in Russ.)
- Gorelikov V.A. Sponsorship inventory as a key element of the implementation of sponsorship opportunities in sports // Science and sport: current trends, 2021, vol. 9, no.4, pp. 134-141 (in Russ.)
- Gubkin B. Bookmakers will spend 5.5 billion rubles to sponsor the Russian Premier League https://bookmaker-ratings.ru/news/bukmekery-potratyat-5-5-mlrd-rublej-n… (date of access: 10.11.2022).
- Gubkin B. Bookmakers will spend 4.5 billion rubles on sports sponsorship in 2021 https://bookmaker-ratings.ru/news/bukmekery-potratyat-na-sportivnoe-spo… (date of access: 10.11.2022).
- Inevatova, O. A., Ovsyannikov N. O. Problems of betting business development in the Russian Federation. Trends in the development of science and education. – 2021. – № 70-3. – pp. 26-29.
- Mayorov, V. Bookmakers are breaking into the CHL: Who will be paired with whom in the 2022/23 season? https://metaratings.ru/blog/bukmekery-vryvayutsya-v-kkhl-kto-s-kem-zapa… (date of access: 10.11.2022).
- Solntsev I. V. The economic strategy of the sports industry development in Russia and its financing. Sport: Economics, Law, Management. – 2020. – № 2. – p. 34-38.
- Federal law "On State regulation of activity on organization and conducting gambling games" dated 29.12.2006 N 244-FZ (ed. 02.07.2021) [Electronic resource]. - Mode of access: https://fzrf.su/zakon/2006-12-29-n-244-fz/?ysclid=la9tsk77id618888530
- Bornancin, B. Sales Secrets: The World's Top Salespeople Share Their Secrets to Success // 1th edition, 2020 – p. 632.
- Deutscher C. The demand for English Premier League Soccer betting /C. Deutscher, M. Ötting, S. Schneemann, H. Scholten // Journal of Sports Economics. 2019, Vol. 20 Issue 4, 2019 p. 556-579.
- Keith, L. Supreme court verdict on legalization of sports gambling: effect on gaming revenues / L. Keith, A. Gilbert //Journal of Applied Financial Research. 2020, Vol. 1, p. 39-48.
- Rodríguez P., The Economics of Sports Betting / Plácido Rodríguez, Brad R. Humphreys, Robert Simmons // Edward Elgar Publishing, 2017. – p. 199.
- Turcu I., The Impact of the Betting Industry on Sports / I. Turcu, G. Burcea, D. Diaconescu, M. Barbu, M. Popescu, P. Apostu //Bulletin of the Transilvania University of Braşov Series IX: Sciences of Human Kinetics. Vol. 13 (62) No. 2 – 2020, p. 251-258.
