SPORT AS A SOCIO-ECONOMIC PRACTICE OF GOOD GOVERNANCE AND PUBLIC-PRIVATE PARTNERSHIP

The purpose of the research is to explore the content of the concept of "sport" as a socio-economic practice and its place in the modern management system in order to improve methods and tools for achieving the trajectory of sustainable development.

Materials and methods of the research. The results are obtained on the basis of the synthesis of the system method and the process approach. It is based on the priorities of state policy, the study of current problems and world experience.

Research results. The main elements of the concept of strategic management of the sports potential as a culture, a branch of the economy and business, the practice of communications and life activities are structured and set out in a strategic map of goals. The key directions for modernizing the tools of public-private partnership in sports are formulated through the coordination of actors involved in the development of sports infrastructure.

Conclusion. The conclusion is made about the need to integrate the socio-economic practice of sports into the organization's management system, and the directions for implementing the proposed conceptual solutions have been developed for further research.

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