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Vol 10 (3) 2022

Article

MARKETING PRODUCTS OF RUSSIAN SPORTS LEAGUES AS THE MAIN SOURCE OF FUNDING (0.28 Mb, pdf) Read
Authors:
Gorelikov Valeriy Afanasievich
Keywords:
sports marketing
marketing strategy
marketing products
sports leagues
sponsorship
media law
Annotation:

The research purpose is to identify the marketing products of Russian sports leagues and recommend opportunities to increase their revenues. 

Methods and organization of the research. The main methods used in this study are practical research in the field of marketing products of Russian sports leagues, content analysis and analysis of the study of theoretical research on sports leagues. The sources of information were reporting and analytical materials, interviews with specialists and marketers in the sphere of sports marketing, literary sources, articles on working with marketing products of sports leagues and clubs, websites of these structures.

Research results. Based on the results of practical research, analysis of literary sources, the study on the international and Russian sports league market the main marketing products and potential opportunities of sports leagues to increase their revenues from their sales were identified.

Conclusion. The development and realization of their marketing products is a market necessity for sports leagues in Russia, in order to maintain their positions and opportunities for their sustainable development. Understanding these necessities and opportunities will help Russian sports leagues create new sources of funding and more effectively realize the potential of existing marketing products.

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