The article is sanctified to the questions of development of general and special requirements and recommendations to the informative system, including the functions of monitoring of market of sport services and commodities, work with the target audience of sport organization, work with potential sponsors, advising about the changes of politics of doing business of competitors, supports of making decision, being based on the specific of administrative activity and informative resources accessible to organization. The informative system corresponding to the worked out criteria will promote efficiency of marketing administrative activity of sport organization and will allow increasing a profit.
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