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The evolution of economic programmes of the organization and holding of the olympic games today (0.48 Mb, doc) Read
Authors:
Бадртдинова Алина Альбертовна
Annotation:

When athletes around the world come to the Olympic arena and compete with each other, they attracted the attention of billions of people but few people know which way the organizers were to prepare these games and what the extant of states and private financial investment make Olympic Games one of the biggest events. This article studied and identified four stages in evolution of economic programs of organization and holding of the Olympic Games today, the tables show the growth of economic indicators. Each stage has its own characteristic. In chronological order presented process of attracting funding, organizational change, development and implementation of the specific marketing programs. The article discusses the current system of revenue the International Olympic Committee.

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