Factors and development trends of sports and wellness servicess

Currently, intensified economic substantiation of importance of long-term investment in capital health, which involves the identification of socio-economic factors influencing health. A significant role in the recovery of the population belongs to the physical culture and sport. Market health services has its own specific characteristics, there are different directions of increase of competitive advantages of the participants. This article examines the factors affecting the competitiveness of market participants and health services, is characterized by the dynamics of the market development of sport industry in General, and the market of fitness services Ulyanovsk in particular. The authors emphasize the role of innovation in the development of recreational activities than are designated priority actions within the framework of innovative development of sports and recreation services.

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