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Vol 11 (2) 2023

Article

OLYMPIC MOVEMENT AT THE TURN OF THE FIFTH AND SIXTH TECHNOLOGICAL STRUCTURES: MANAGEMENT ISSUES (0.33 Mb, pdf) Read
Authors:
Ganeeva Lyubov Davidovna
Keywords:
Olympic movement
Olympic Games
technological structures
digital development
technological development of the country
Annotation:

The research purpose is to identify the features of the organizational and managerial activities of the Olympic movement at the turn of the fifth and sixth technological structures.

Methods and organization of the research. To achieve the purpose of the research, the scientific and methodological literature of Russian and foreign authors, the official websites of the National Olympic Committees, the International Olympic Committee and the official websites of the governing bodies of physical culture and sports in Russia, Germany, China, Japan, the USA and South Korea were studied. The countries were selected according to the principle of the most technologically advanced (according to global statistics), and domestic experience of practical interest for further research was also considered.

Results and their discussion. As a result of the analysis of the impact of the current transition of technological structures on the organizational and managerial aspect of the international Olympic movement, it was revealed that the technological development of countries does not directly depend on the methods and principles of introducing digital technologies into the activities of sports organizations and national Olympic committees. Russia, not occupying a leading position in the overall ranking of technological development of countries at this stage, shows a high degree of coherence between the actions of state and sports organizations in this matter, while the United States and the Republic of Korea demonstrate its absence. Such inconsistency may become one of the leading risk factors for the future digitalization of Olympic movement facilities.

Conclusion. The introduction of digital technologies has a great prospect of being an effective tool for the implementation of an environmental safety strategy. There should be a continuous link between the digital and environmental agendas of the national Olympic committees. Also, in order to implement the fundamental tasks in the direction of digitalization, while not allowing the fragmentation of the objects of the international sports movement into separate technological clusters, the IOC should take on the task of helping those NOCs who are unable to solve it on their own.
 

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