FEATURES OF THE WORK OF MARKETING SPECIALISTS IN SPORTS ORGANIZATIONS IN RUSSIA

The research purpose is to determine features of work of marketers in Russian sports organizations, to identify the most popular and promising areas of work.

Methods and organization of the research. The main methods used in conducting this research are practical research in the field of requirements for marketers, features of marketing in sports; content analysis and analysis of theoretical research on the personnel of sports organizations. The sources of information were reporting and analytical materials, interviews of specialists and marketers in the field of sports marketing, literary sources, articles on the marketing work of sports federations, leagues and clubs, websites of these structures.

The research results. Based on the results of practical research, analysis of literary sources, study of research on the international and Russian sports organizations market, the features of work in sports marketing, the main marketing specializations in demand in the Russian sports industry were identified.

Conclusion. Understanding the peculiarities of the Russian sports industry in matters of marketing organization, knowing the requirements for marketers, and in particular for sports marketers, it is possible to evaluate capabilities and potential for the realization of knowledge and skills in sports organizations. The main areas in demand in the Russian market for marketing specialists are the work of managers with sponsors and partners, ticket programs and specialists in merchandising and licensing.

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