Perfection of brand of modern hotel

This article attempts to explore the brand of Regatta Hotel, which is located at the territory of the Center of the rowing sports in Kazan. The condition of this hotel brand is currently identified. We have done the shortcomings and suggested ways to improve the brand of Regatta Hotel.

1. Official site of hotel "Regatta" [Electronic resource]. - Access: http://regattahotel.ru/
2. The official group in the social network Vkontakte hotel "Regatta" [Electronic resource]. - Access: https://vk.com/club69018887
3. Search engine people [Electronic resource]. -Access: http://www.searchenginepeople.com/ blog/5-wa ys-to-add-brand-experience-to-your-marketing.html