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PROBLEMS OF SPORTS SPONSORSHIP DEVELOPMENT IN PROFESSIONAL SPORTS LEAGUES IN RUSSIA (0.29 Mb, pdf) Read
Authors:
Gorelikov Valery Afanasevich
Gonchakov Ilya Andreevich
Annotation:

The purpose of the research is to identify the main problems hindering the implementation of sponsorship opportunities, as well as to develop recommendations for the development of this direction in Russian professional sports leagues.

Methods and organization of the research. Comparative and content analysis were used as the main research methods. The sources of information were reporting and analytical materials, scientific works of specialists in the field of sports marketing, articles and studies on the marketing of professional sports leagues, as well as the official websites of these sports organizations. 

Research results and their discussion. Based on the results of the work analysis of three Russian professional sports leagues in the direction of sponsorship, their sponsors and partners, audiences and their sponsorship inventory, the main problems in the development of sports sponsorship in professional sports leagues in Russia were identified. 

Conclusion. Problem identification is an important part of the analysis of the phenomenon or object under study. In addition, for the development of sports sponsorship in professional sports leagues in Russia, recommendations were highlighted that can help sports leagues to overcome the limitations in the development of sponsorship and increase their income from this type of activity.

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