Brand of international sport events: legal regulation and exvlusive rights protection (the case of the 27th World summer Universiade Kazan 2013)

The article considers the legal practice of the autonomous nonprofit organization “Executive Directorate of the XXVII World Summer Universiade 2013 in Kazan” on protection of symbolic of the Univerdiade that took place July 6 to July 17, 2013 in Kazan. The importance of this matter increases constantly because of rather wide prevalence of exclusive rights violations of competitions organizers on a brand and symbolic for the purpose of profit extraction by commercial companies. The author of the article reviews in detail methods of exclusive rights protection that have been successfully used in the period of Universiade 2013 holding.

1. Nairobi Treaty on the Protection of the Olympic Symbol (Nairobi, 26 September 1981.)
2. Federal Law of 01.12.2007 N 310-FZ (as amended on 29.12.2012) "On the organization and of the XXII Olympic Winter Games and XI Paralympic Winter Games of 2014 in Sochi, the Development of Sochi as a mountain resort and amending certain legislative acts of the Russian Federation "
3. Federal Law of 4 December 2007. № 329-FZ "On Physical Culture and Sports in the Russian Federation.