CHATBOT AS A TOOL FOR BUILDING COMMUNICATIONS WITH CONSUMERS OF PHYSICAL EDUCATION AND SPORTS SERVICES

The research purpose is to determine the possibilities of using a chatbot as a modern tool for building communications with consumers of physical education and sports services.

Methods and organization of the research. The research was conducted during 2021-2023 on the basis of tennis clubs in Moscow and the Moscow region. Survey and experimental methods were used. The latter was expressed in the development and implementation of the “Tennis bot” project, aimed at developing a communication network among tennis fans.

Research results and discussion. The research identified the problems faced by amateur athletes in a sport such as tennis. Among them: difficulties in finding a playing partner, coach, sparring, long time costs for booking a court, lack of knowledge on how to select and where to purchase equipment, etc. As a result, the “Tennis bot” project was developed and implemented, the essence of which is to create a chatbot as an ecosystem that solves the problems outlined above and creates a communicative space for tennis fans.

Conclusion. The research of the difficulties faced by amateur tennis players in Moscow and the Moscow region became the starting point for the creation of the “Tennis bot” project, the implementation of which showed the demand for the use of chatbots as tools for building communications with consumers of physical education and sports services.

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